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media & cultural studies

Wednesday, December 3, 2014

Literature review

Hooi Kah Suit
Title: Research on methodology analysing Facebook page
The One Academy of Communication Design


This literature review examined the research of different methodology in analysing the Facebook page. The resulting two different researchers from different sources attempt to demonstrate two different studies have been carried out investigating the particular Facebook community. The purpose of this paper is to determine and outlined the way of analysing. This topic is important because it helps the author to identify the methodology in her research project.

Based on the researches, the author understands that have to set a period of time to investigate and one criterion for inclusion when doing a report paper.

According to McCorkindale’s study, he presented the method of quantitative content analysis of Facebook member and fan pages. Neuendorf defined content analysis as “a summarizing, quantitative analysis of messages that relies on the scientific method, and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented”  (McCorkindale, 2010). The analysis focused on information that provided in the page. For example, the usage of photos and videos, and discussion boards. A positive outcome of this was it classified the level of engagement and identified the feedback from the page generated. In addition, to identify if is a discussion of community relations or social responsibility in the group. The research studied on Facebook page in contrast to the author research project is on Facebook closed group. By studying the closed group instead of public, the result will be more focus and specify on the engagement of the member with the association itself. This method has a number of limitations where it was only study the surface information from the page.

A better systematic study would be more in-depth on studying the conversations or comments by individual in regards to Ramble’s research study on discursive and discourse analysis. He mentioned “it can be expected that student textual messages and discursive types are reflective of their experiences with social practices of their learning contexts.” (Ramble, 2010). This approach is effective where the discursive forms and discourses in Facebook post allow us to understand each individual’s perceptual, which clarify the knowledge to an effective members engagement with the group. Along with this, in Ramble’s study presented a framework involved five text genres discursive types that developed from Facebook textual postings. It provides a text analysis model for the author (Rambe, 2010).

            These sources are useful and the information are moderate reliable because they are both online journal as well as one of the researcher has the level of professor and they have carried the analysis earlier. The sources are objective. These sources are helpful and provide a different perspective and method on analysing the Facebook page when the author does her research project. These methods can be use for her research report 



References:

 (McCorkindale, 2010)
McCorkindale, T. (2010). Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites. 1st ed. [ebook] America: Public Relations, pp.5-11. Available at: http://www.prsa.org/Intelligence/PRJournal/Documents/2010McCorkindale.pdf [Accessed 11 Dec. 2014].


(Rambe, 2010)
Rambe, P. (2010). Critical discourse analysis of collaborative postings on Facebook. 1st ed. [ebook] pp.6-14. Available at: https://www.academia.edu/1267372/Critical_discourse_analysis_of_collaborative_postings_on_Facebook [Accessed 11 Dec. 2014].

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