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KahSuit

Hi , im a student from The One Academy.
The purpose of this blog is for my
Media & Culture history subject.
All the posts in this blog is
related with my lessons.
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media & cultural studies

Saturday, August 3, 2013

Let's talk a little about language. Language plays an important role in advertising because language has a strong influence over people and their behaviour.
 "Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it."
 Different languages give different impact to different target audience. Different languages have different meaning. Sometimes not every sentence of language can be direct translate and it's not going to work. It will lost the humorous of the ad.  Connotation is the feeling or ideas that are suggested by a word, rather than the actual meaning of the word.
This is one of the ad that pop in my mind when i think of the humorous that Digi play with the word 'hou wong ar'(cantonese) (好旺/黄) , which mean very prosperous/lucky/yellow

Chinese Tvc 

I still remember this tvc was quite hot last time on tv and it influenced my friends and I always tease each other the same words "好旺啊" when we see whoever is wearing yellow shirt.
This is really smart to play with the word "wong" , it can be interpret as "旺"(luck/rich) or  "黄"(yellow) both of them has the same pronunciation. 
the word "好旺" said by the Master feng shui can be a signifier to "好黄" and signified the Digi yellow mascot. These combines to create the sign of Digi Line is available.
The word "好旺" connoted that the place is rich of network connection line.
So what is the relation between Fengshui and Network connection ? 
What is the myth or ideology for this tvc ? 
Is it because the Digi yellow mascot portrays as some kind of spirit that human can't see and therefore by using Feng Shui can detect them. ?


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12:15 PM
Level 6

1.Proposal Feedback. 2.Ethical Research UH . 3.IRE. 4.Facebook Page. 5.Lit review 1. 6.Lit review 2. 7.Lit review 3. 8.Lit review 4. 9.Guidelines. 10.WeakTies.
Topics 2013

1.Brainstorming. 2.Ads Concept. 3.Analysis 1 . 4.Sign in relation . 5.Sign of human . 6.intertextuality . 7.YES broadband. 8.logo parodies. 9.Language-Digi tvc. 10.casestudy-AOD. 11.YES more. 12.Consultation. 13.Lat style. 14.Telco Ad. 15.PhotoHunt.
Topics 2012

1.Definition. 2.T and R . 3.Semiotic. 4.Intertextuality. 5.Mcluhan's theory. 6. GangNam Style. 7. Mea-Art. 8. TingTingCandy. 9. What's real?. 10.StepUprevolution.
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June. Leon. Jez. Joshua. Kelvin. Han. Kyle. Kristy. ChiCheng. Steven. EvonYap. AngelaOng. CarmenLee. CharisaOng. EsteeNg. Bernadusgerry. JeremyPun. MelissaKoh. ShireenPeh. SueMin. GiinYaw. WilsonFoo.
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