BuInspiration

Before this, i am a bird without legs , flying around analysing different ads and now i can focus on my chosen ads. The best thing is to know that i am not lost .

I AM ON THE RIGHT TRACK :P

Today , had my consultation with my lecturer, Mr.Daniel on my chosen advertisement, YES telco.

He pointed out some key notes during the discussion. Which are really so-so-so helpful that make me think out of the box. Before this, i was floating on the surface of the advertisement and then he mentioned and pointed out something I never realise . So inspiring and ask myself Why i never thought of that before.

Notes of discussions :

1. Comparing YES advertisement on Chinese Sin Chew Newspaper and YES official website banners.

2. Different position/placement of the characters & different elements used interpret different meanings
3. Identify the Lat's art style on the visual characters .
4. Find out the balancing between telco connect with Family gather ( raya holiday )
5. State out the minor and major of the ad.

Based on my understanding, i try to structure down some part of what we discussed and from this structure i saw the interlink , the interconnection between YES telco , Raya , the ideology of connect people together or is it actually alienating the relationship ? so, there are more details to analyse Lah~ :P

Research more on :

1. Other Malaysia Telco brand on advertising any festive season, are they using the same 'pattern' to promote their product commercially using festive as a reason ?

2. Study on Lat's comic art style to identify the similarities or different in this YES ad visual.

( how the visual brings out Malaysian style or ..why is it look so LAT ? )

3. the word "KAYA RAYA" .. What Kaya ? what Raya ?

4. The malaysian identity and national identity .

and .... ... ...

Finalise, this is 2 ads from different media and language that i will compare in my essays.

1. Website banner , english

Screenshots from YES official website.

2. Sin Chew Newspaper, Chinese

Screenshot from SinChew newspaper.