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Tuesday, December 2, 2014
LV.6 Literature Review - Motivation using Facebook
Literature review
Hooi Kah Suit
Title: Research on motivation using Facebook
The One Academy of Communication Design
This
literature review discussed the research about Facebook as online community
platform and focuses on the motivations of individual use Facebook. The
following three sources attempt to demonstrate some studies have been carried
out examining how and why people use Facebook. The purpose of this paper is to
present and framework their commonalities as well as the emerging patterns of
thought about Facebook. This topic is important because it provides the support
of Facebook practices and understanding why people are motivated to use Facebook.
Figure 1 : A table of different researchers with different concepts
Based
on the past researches have studied one of the most influential use of Facebook
is to provide information public and online-offline integrations relationship
between users. Bumgarner defined Facebook in the term of “a directory and to
keep track of people or class information” (Bumgarner,2007). When user joins a
particular group in Facebook for example ‘The One Academy senior and junior
association group’, he or she can get updated about
the latest event in college or someone might post a lost and found item in the
group to spread information among the community. It encourages member to keep
in touch and similarly with social browsing to find people online with
whom they would want to connect offline. In
other words, Facebook may “encourage relationship building by allowing an individual
to track other members of their community” according
to Lampe and his peers. This term called the ‘surveillance’ (Lampe et
al., 2006). Relatedly with Zeynep Tufekci’s
study described Facebook as ‘social grooming’ because of the “interest in
exchanging and browsing social information about friends and acquaintances” (Tufekci, 2008). A particular strength of these explanations is strong
to motivate an individual to stay in the community but the author did note that
the so convenience of personal
information provided might act as a threat to individual privacy.
A further key criticism by Bumgarner and Tufekci shared a same
idea on Facebook as a personal expression platform. Bumgarner stated that Facebook operates “as an outlet for exhibitionism
with their profile” (Bumgarner, 2007) and Tufekci further explained by
presenting a public-self, “users engage in impression management by
adjusting their profiles, linking to their friends, displaying their likes and
dislikes, joining groups, and otherwise adjusting the situated appearance of
their profiles” (Tufekci, 2008). Motivation for this, users can totally be
open in expressing oneself such as share a status on their wall, post a link to
group or give response to friend request. However, users have the control of distinguishing
between whom to be accepting for friend request. Users utilize social control
and through network, they can authorize their social feasibility. In this case,
others are easily observes and accessing the information of users and it makes
Facebook act as a place for voyeurism.
According to
Bumgarner, this makes Facebook “a tool for the enabling of gossip” (Bumgarner, 2007). An alternative explanation might be that
it creates curiosity about people and related to interest in how an application
specifically facilitates such activity comparing oneself to others (Tufekci, 2008). For example, when users see post
that they interest to, they are more likely to talk about it and even share it
out or we can easily track this when the user tag other user name in the comment post. Especially, the latest news that hit Facebook or some particular subject
they fascinated. One question that might need to be
asked is what topic the most interest them to talk about in certain group
community. In conclusion, the most prevalent way in which people use Facebook
is as a social utility
These
sources are useful and the information are moderate reliable because they are
both online articles and online journal as well as the researches have carried
the analysis earlier. The sources are objective because most of the researchers
have different perspective on looking at Facebook. These sources are helpful
for the author in examine the members’ engagement and motivations in Facebook
online community. These sources can be use in her research project in analyzing
the user behavior and active in engaging with the Facebook community.
References
Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW10:18 PM
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Level 6 1.Proposal Feedback. 2.Ethical Research UH . 3.IRE. 4.Facebook Page. 5.Lit review 1. 6.Lit review 2. 7.Lit review 3. 8.Lit review 4. 9.Guidelines. 10.WeakTies. Topics 2013 1.Brainstorming. 2.Ads Concept. 3.Analysis 1 . 4.Sign in relation . 5.Sign of human . 6.intertextuality . 7.YES broadband. 8.logo parodies. 9.Language-Digi tvc. 10.casestudy-AOD. 11.YES more. 12.Consultation. 13.Lat style. 14.Telco Ad. 15.PhotoHunt. Topics 2012 1.Definition. 2.T and R . 3.Semiotic. 4.Intertextuality. 5.Mcluhan's theory. 6. GangNam Style. 7. Mea-Art. 8. TingTingCandy. 9. What's real?. 10.StepUprevolution. Classmates June. Leon. Jez. Joshua. Kelvin. Han. Kyle. Kristy. ChiCheng. Steven. EvonYap. AngelaOng. CarmenLee. CharisaOng. EsteeNg. Bernadusgerry. JeremyPun. MelissaKoh. ShireenPeh. SueMin. GiinYaw. WilsonFoo. |
