Profile

KahSuit

Hi , im a student from The One Academy.
The purpose of this blog is for my
Media & Culture history subject.
All the posts in this blog is
related with my lessons.
and feel free to comment on my post. :D

Drop A Message

media & cultural studies

Sunday, July 7, 2013



Time for a little sharing .

"Candy Crush Restaurant"

The title of the shop really catch my attention when i saw this picture share around in facebook. Yes , it is a restaurant in Malaysia but I not sure with the location. First look at it , i "LOL" . Should i say that the owner is so trendy , get to follow the 'hit' or maybe he/she is just a super fan of Candy Crush game ? I don't know to read Chinese words but with the name of the restaurant " CANDY CRUSH" , I assume it sell dessert or maybe fruits ? because as we know the game, candy crush as signifier to Candy and what the fruit signify on the candy crush. Well, it make me even LOL when i know what it is actually selling when my friend translate the Chinese words to me. They are actually selling "烧腊美" (siu lap mei) , roast duck, pork etc ..  I don't know how 'Candy Crush' can be relate with the Chinese food . And talk about this , it remind me of Lacan's idea on the imaginary , symbolic and real .
The Imaginary " Candy Crush Restaurant "
Symbolic " Candy "
Real " 烧腊美" (siu lap mei) aka Chinese Food "

Image source from : http://kotaku.com/this-restaurant-better-serve-crushed-candy-583744569



" Mi Sedap Kari Tv Commercial " 

I have a question that pop in my mind when this "Mi Sedap Kari" Tv Commercial show in Astro just now. Im glad that i found the commercial image and video online. Let pay a few seconds on the images below and try to guess what is my question and what do you think about the advertisement.

5
4
3
2
1

https://www.facebook.com/photo.php?v=578124525540152&set=vb.177966788909665&type=2&theater

Yeah, the graphic is good, the composition of the elements is fit the horizontal banner,  the color mode is there ( yellowish-orange-gradient , really feel so hot and 'curry' enough) , the tagline is strong with repetition words like "So" Kari , "So" Sedap , and even the face expression is there to express the emotion but if you realize the ambassador of this ad is actually bald ? (not trying to be mean) .
Bald ? Hair loss ? Maggi mee ? Well , aren't them can be link ? Based on health research, we know maggie that contains MSG will cause hair loss. If we see the tv commercial , that video , it might want to tell the audiences that the maggi is so tasty that one bowl is not enough. Let make it two. But when i look at the ambassador , he gives me a message , a sign. The maggi (signifier) to bald (signified) create a sign of hair loss. The denotation will be eating maggi and connotation will be it is unhealthy to eat maggi because it will cause  hair loss . As i know , he is Harrith Iskandar,  a famous actor in Malaysia. Is there some reason behind why him as the ambassador ?

Labels:

Comment here / 0 brave souls spoke out/ +FOLLOW
11:52 AM
Level 6

1.Proposal Feedback. 2.Ethical Research UH . 3.IRE. 4.Facebook Page. 5.Lit review 1. 6.Lit review 2. 7.Lit review 3. 8.Lit review 4. 9.Guidelines. 10.WeakTies.
Topics 2013

1.Brainstorming. 2.Ads Concept. 3.Analysis 1 . 4.Sign in relation . 5.Sign of human . 6.intertextuality . 7.YES broadband. 8.logo parodies. 9.Language-Digi tvc. 10.casestudy-AOD. 11.YES more. 12.Consultation. 13.Lat style. 14.Telco Ad. 15.PhotoHunt.
Topics 2012

1.Definition. 2.T and R . 3.Semiotic. 4.Intertextuality. 5.Mcluhan's theory. 6. GangNam Style. 7. Mea-Art. 8. TingTingCandy. 9. What's real?. 10.StepUprevolution.
Classmates

June. Leon. Jez. Joshua. Kelvin. Han. Kyle. Kristy. ChiCheng. Steven. EvonYap. AngelaOng. CarmenLee. CharisaOng. EsteeNg. Bernadusgerry. JeremyPun. MelissaKoh. ShireenPeh. SueMin. GiinYaw. WilsonFoo.
Layout by 16thday
Resources One Two Three