BuInspiration

Here i found some interesting logo parodies that make me realise the truth about the brands.
or how much do you agree with the interpretation/signs of the parodies ? I agree, all. :p

I studied that "The relation between signifier and signified is arbitrary, part of the internal rules of a language. Having an arbitrary relation to things signified, the signs of a culture can be analysed for how societies construct, produce, and circulate meanings and values."

Absolut Vodka become Absolut vomit .. LOL maybe not for the hard drinker.
Absolut is a beverage brand and Vodka is a kind of liquor and this contain 40% of alcohol.
In this parody it reviews the arbitrary sign.
Vodka interpreted as Vomit , so Vomit become a signifier to Vodka signified. The connoted message is you drink Absolut vodka , you will completely vomit.

This is Apple "Appearance Costs" .
Really feel heartache if you find out the the Mac charger spoil. It can't be fix like normal plug/charger but need to replace with a new one that cost about Rm249 . Take care more with your charger :(
In this case , this is why it mean by appearance costs . Appearance costs is signifier to Apple's product and connoted the product is expensive on the appearance.

Can you recognise this typeface and colour of the logo ?

Yes , you are right ! is from FACEBOOK .

Even though the text is change but the colour and typeface of the logo is strong enough for me to recognise it as Facebook. Somehow, it show the power of design of a logo which become a symbol/icon for the brand. The word 'Facebook' parodied to "Procrastination".

Indirectly it means , Facebook is procrastination . That is true. Once you on Facebook and start to scroll on the new feeds , then procrastination begin.

Procrastination is signifier to Facebook

So do this , Mcdonalds become McDiabetes .

Mcdonald , famous fast food restaurant and also my favourite .

McDiabetes as a signifier to Mcdonald brand and connoted to audience that having Mcdonald mean having diabetes .

I can say it as McDelicious as well as a signifier to Mcdonald :)