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KahSuit

Hi , im a student from The One Academy.
The purpose of this blog is for my
Media & Culture history subject.
All the posts in this blog is
related with my lessons.
and feel free to comment on my post. :D

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media & cultural studies

Monday, August 5, 2013

Oh little time for Photo Hunt :) 

Both of these ads are from the same campaign , for Raya Promotion.
but there are some differences in these two different medias (newspaper & website banner)
Let spot the differences (especially the visual) 



1a). Newspaper 

 


1b)  banner 





Do you spot the different ? 

in (1a ) The boy and the girl are holding something like a device but in (2a) , the same boy and girl are holding the Raya packet Angpao. And same case to the boy with blue shirt, he looks like holding a device too in (1a) but in (2a) he is holding Raya angpao as well and reposition in front of the house like he just get the Raya angpao and leave the house. So, what is Hari Raya actually mean in this Ad ? 
Is family reunion or all about that Raya angpao ? 



2a) Newspaper



2b) Banner 



Based on these (2a) and (2b) , which make you feel more warm family or bring out the idea of togetherness ? Or which make you feel they are actually isolating ?

Based on my view, (2a) gives a feel of isolating but (2b) will be more toward a warm family.
So, are you thinking what Im thinking ?  :)
alright, WHY do i say so ?
If you realised , they look same but there are differences too .
The placement and position of the characters are different in both medias.
In( 2a), there are dialogues but (2b) is none text.

In (2a) ,
figure 1 = The kid who sit at behind seat download songs with the broadband . But in other way, do you think so that the dad is actually leave his kid alone and they look lack of interaction with each other. This is more on commercial

figure 2 = Yeah right, that they can get live streaming and speak out loud 'NASIB BAIK' (lucky) , isn't it shows that with YES internet , they get to live stream and the only entertainment in Kampung. In other way shows that, they are actually bored and no entertainment in Kampung. In addition, they are in the house whereas other characters( family members) are outside of the house. Isn't this shows lack interaction between each other... again ?

figure 3 = This is the most strong visual that bring out the 'togetherness' and connecting people. Like the character said "kak Time on video call form Johor" ....

----

In (2b) ,
The placement of the characters (yellow guy) that i highlighted in 2b slightly shift more to center of the image and this change interpret a different meaning. This placement shows they give a interaction to the other guy who is driving the car. They are like welcoming the relative who are back .

Besides that , look at their costume attire . Some are with head scarf and some without headscarf and there is a little boy who looks a little modern style. ...will say this more in details soon~. :p






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9:13 AM

Level 6

1.Proposal Feedback. 2.Ethical Research UH . 3.IRE. 4.Facebook Page. 5.Lit review 1. 6.Lit review 2. 7.Lit review 3. 8.Lit review 4. 9.Guidelines. 10.WeakTies.
Topics 2013

1.Brainstorming. 2.Ads Concept. 3.Analysis 1 . 4.Sign in relation . 5.Sign of human . 6.intertextuality . 7.YES broadband. 8.logo parodies. 9.Language-Digi tvc. 10.casestudy-AOD. 11.YES more. 12.Consultation. 13.Lat style. 14.Telco Ad. 15.PhotoHunt.
Topics 2012

1.Definition. 2.T and R . 3.Semiotic. 4.Intertextuality. 5.Mcluhan's theory. 6. GangNam Style. 7. Mea-Art. 8. TingTingCandy. 9. What's real?. 10.StepUprevolution.
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