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Wednesday, December 10, 2014
LV.6 Strength of weak ties by Mark Granovetter This blogpost will introduce the study of 'Strength of weak ties' that developed by Mark Gravonetter in 1973. He suggesting that "relationships with acquaintances (weak ties) could be more important than relationships with close friends (strong ties) for finding out about jobs, or more generally for enhancing social mobility" (Grigsby, 2009). 
Figure 1
Granovetter shows in the way of networks relate to information access in Figure 1. He described that "when a person interacts with two individuals frequently, those individuals are also likely to interact with one another "(Bakshy, 2012). Weak ties help spread new information by linking the gap between clusters of strong tie contacts. The strength of weak ties notifies much of the widespread understanding of information spread in social networks (Bakshy, 2012). 
Figure 2
In conclusion, the majority of people’s contacts are weak tie friends, and if we carry out this same computation using the empirical distribution of tie strengths and their corresponding probabilities, we find that weak ties generate the majority of information spread. References Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW3:03 PM
Sunday, December 7, 2014
LV.6 Literature Review – Authors Marc A. Smith and Peter Kollock
Literature
Review – Authors Marc A. Smith and Peter Kollock
Hooi Kah Suit
Title: Relationship of Facebook online
community
The One Academy of Communication Design
‘Communities in Cyberspace’ is a book mainly about the virtual
communities in the Internet. This literature review will only focus on chapter
7 that discussed about ‘Virtual communities as communities’. In one of the
section study about ‘is online relationship narrowly specialized or broadly
supportive’. This topic is important because it provides different debate among
different researchers. Therefore, it provides broader knowledge and different
prospects to study an online community.
The author’s research project mainly focuses on analyze Facebook
as the virtue community platform. Facebook considers one of the top online
social network sites that provide different kinds of support. Yet, information
is one of many social resources that are exchanged on the online world.
According to
Kling mentioned that online community could be quite narrow if it focuses on specific
topic and existing for information exchange (Smith and Kollock, 2003). This study is true
when Facebook group is only focuses on a common interest and the online
relationship could be narrow specialized when there is a policy that form by
the organizer itself for member to follow. In contrast with Wellman and Wortley
study, argue that people do get all kinds of support from community members but
they have to turn to different ones for different kinds of help (Smith
and Kollock, 2003). A particular strength of this is it
focuses on the relationship of the members instead of the whole organization community.
For this matter, it encourages individual in building bond with each other in
order to get all kinds of support like companionship or emotional aid.
The information is reliable because it was published in book and
the information cannot be simply modified too like some other online article.
In addition, the author of this book is one of the sociologist and an associate
professor. The source is objective where it provides different perspectives of
the argument. Besides, this source can be use for the author to identify what
kind of relationship or support that the Facebook community provide.
Reference
Smith, M. and Kollock, P.
(2003). Communities in cyberspace. London: Routledge, p.168.
Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW1:09 PM
Friday, December 5, 2014
LV.6 Guidelines for Sociability and Usability
In this blogpost will extend the study of sociability and usability that developed by Jenny Preece. There is a very useful and helpful guidelines and check list for usability and sociability where provides a better understanding the purpose.
Check list for usability and sociality online communities
Reference
Preece, J. (2000). Online communities Designing Usability, Supporting Sociability. New York: John Wiley & Sons, pp.291-292.
Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW12:00 PM
Thursday, December 4, 2014
LV.6 Literature review – Author Jenny Preece
Literature review – Author Jenny Preece
Hooi Kah Suit
Title: Literature review on the concept Sociability by Jenny Preece
The One Academy of Communication Design
‘Online Communities - Designing Usability, Supporting Sociability’ is a book mainly focuses on the concept of usability and sociability. This literature review concentrates on the concept of sociability. This topic is important because it provides an understanding on the concept and also as a key to one of the author’s research project objective, which is, identify the sociability of Facebook group. Therefore, it provides information and different prospects to study an online community.
In
Facebook, we can find many particular associations or organizations in creating
their own online community to build their relationship with the members. In
regards to an effective online community has to be fulfill their followers
needs and to the group. According to Preece’s concept, sociability is concerned “with planning
and developing social policies that are understandable and acceptable to
members, to support the community’s purpose” (Preece, 2000). A disclaimer that
the particular organization provides will helps members understand how to
perform, what to expect from each other, and delivers an outline for social
growth. For example, the policies of Lego collector/fan of Malaysia closed
group in Facebook are specifically only share post about Lego collection or
latest news and if want to sell their Lego need to create an album in the
group. Therefore, every member will only post stuff about Lego and create an
album if they want to sell.
In addition, Preece extend that “community developers also have to
design software with good usability so that people can interact and perform
their tasks intuitively and easily” (Preece, 2000). For example, make sure everyone
can post on the wall in the group and able to see each post or photos that post
by other member. With this, they can interact with each other without any
limitation.
In conclusion of this concept, sociability concentrates on social
interaction whereas usability focuses on human-computer interaction but however
this concept has it limitation where it claimed as a newer concept that still needs to be operationalized (Preece, 2000).
Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW11:19 AM
Wednesday, December 3, 2014
LV.6 literature review - Research Methodology
Literature review
Hooi Kah Suit
Title: Research on
methodology analysing Facebook page
The One Academy of
Communication Design
This
literature review examined the research of different methodology in analysing
the Facebook page. The resulting two different researchers from different
sources attempt to demonstrate two different studies have been carried out
investigating the particular Facebook community. The purpose of this paper is
to determine and outlined the way of analysing. This topic is important because
it helps the author to identify the methodology in her research project.
Based
on the researches, the author understands that have to set a period of time to
investigate and one criterion for inclusion when doing a report paper.
According
to McCorkindale’s study, he presented the method of quantitative content
analysis of Facebook member and fan pages. Neuendorf
defined content analysis as “a summarizing, quantitative analysis of messages
that relies on the scientific method, and is not limited as to the types of
variables that may be measured or the context in which the messages are created
or presented” (McCorkindale, 2010). The analysis focused on information that
provided in the page. For example, the usage of photos and videos, and
discussion boards. A positive outcome of this was it classified the level of engagement and identified the
feedback from the page generated. In addition, to identify if is a discussion
of community relations or social responsibility in the group. The research
studied on Facebook page in contrast to the author research project is on Facebook
closed group. By studying the closed group instead of public, the result will
be more focus and specify on the engagement of the member with the association
itself. This method has a number of limitations where it was only study the
surface information from the page.
A better systematic study would be more in-depth on studying the
conversations or comments by individual in regards to Ramble’s research study
on discursive and discourse analysis. He mentioned “it can be expected that student textual
messages and discursive types are reflective of their experiences with social
practices of their learning contexts.” (Ramble, 2010). This approach is
effective where the discursive forms and discourses
in Facebook post allow us to understand each individual’s perceptual, which
clarify the knowledge to an effective members engagement with the group. Along
with this, in Ramble’s study presented a framework involved five text genres discursive types that developed from Facebook textual postings. It provides a text analysis model for the author (Rambe, 2010).
These sources are useful and the
information are moderate reliable because they are both online journal as well
as one of the researcher has the level of professor and they have carried the
analysis earlier. The sources are objective. These sources are helpful and provide a different perspective and method on analysing the Facebook page when the author does her research project. These methods can be use for her research report
References:
(McCorkindale, 2010)
Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW7:49 AM
Tuesday, December 2, 2014
LV.6 Literature Review - Motivation using Facebook
Literature review
Hooi Kah Suit
Title: Research on motivation using Facebook
The One Academy of Communication Design
This
literature review discussed the research about Facebook as online community
platform and focuses on the motivations of individual use Facebook. The
following three sources attempt to demonstrate some studies have been carried
out examining how and why people use Facebook. The purpose of this paper is to
present and framework their commonalities as well as the emerging patterns of
thought about Facebook. This topic is important because it provides the support
of Facebook practices and understanding why people are motivated to use Facebook.
Figure 1 : A table of different researchers with different concepts
Based
on the past researches have studied one of the most influential use of Facebook
is to provide information public and online-offline integrations relationship
between users. Bumgarner defined Facebook in the term of “a directory and to
keep track of people or class information” (Bumgarner,2007). When user joins a
particular group in Facebook for example ‘The One Academy senior and junior
association group’, he or she can get updated about
the latest event in college or someone might post a lost and found item in the
group to spread information among the community. It encourages member to keep
in touch and similarly with social browsing to find people online with
whom they would want to connect offline. In
other words, Facebook may “encourage relationship building by allowing an individual
to track other members of their community” according
to Lampe and his peers. This term called the ‘surveillance’ (Lampe et
al., 2006). Relatedly with Zeynep Tufekci’s
study described Facebook as ‘social grooming’ because of the “interest in
exchanging and browsing social information about friends and acquaintances” (Tufekci, 2008). A particular strength of these explanations is strong
to motivate an individual to stay in the community but the author did note that
the so convenience of personal
information provided might act as a threat to individual privacy.
A further key criticism by Bumgarner and Tufekci shared a same
idea on Facebook as a personal expression platform. Bumgarner stated that Facebook operates “as an outlet for exhibitionism
with their profile” (Bumgarner, 2007) and Tufekci further explained by
presenting a public-self, “users engage in impression management by
adjusting their profiles, linking to their friends, displaying their likes and
dislikes, joining groups, and otherwise adjusting the situated appearance of
their profiles” (Tufekci, 2008). Motivation for this, users can totally be
open in expressing oneself such as share a status on their wall, post a link to
group or give response to friend request. However, users have the control of distinguishing
between whom to be accepting for friend request. Users utilize social control
and through network, they can authorize their social feasibility. In this case,
others are easily observes and accessing the information of users and it makes
Facebook act as a place for voyeurism.
According to
Bumgarner, this makes Facebook “a tool for the enabling of gossip” (Bumgarner, 2007). An alternative explanation might be that
it creates curiosity about people and related to interest in how an application
specifically facilitates such activity comparing oneself to others (Tufekci, 2008). For example, when users see post
that they interest to, they are more likely to talk about it and even share it
out or we can easily track this when the user tag other user name in the comment post. Especially, the latest news that hit Facebook or some particular subject
they fascinated. One question that might need to be
asked is what topic the most interest them to talk about in certain group
community. In conclusion, the most prevalent way in which people use Facebook
is as a social utility
These
sources are useful and the information are moderate reliable because they are
both online articles and online journal as well as the researches have carried
the analysis earlier. The sources are objective because most of the researchers
have different perspective on looking at Facebook. These sources are helpful
for the author in examine the members’ engagement and motivations in Facebook
online community. These sources can be use in her research project in analyzing
the user behavior and active in engaging with the Facebook community.
References
Labels: LV6 Comment here / 0 brave souls spoke out/ +FOLLOW10:18 PM
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Level 6 1.Proposal Feedback. 2.Ethical Research UH . 3.IRE. 4.Facebook Page. 5.Lit review 1. 6.Lit review 2. 7.Lit review 3. 8.Lit review 4. 9.Guidelines. 10.WeakTies. Topics 2013 1.Brainstorming. 2.Ads Concept. 3.Analysis 1 . 4.Sign in relation . 5.Sign of human . 6.intertextuality . 7.YES broadband. 8.logo parodies. 9.Language-Digi tvc. 10.casestudy-AOD. 11.YES more. 12.Consultation. 13.Lat style. 14.Telco Ad. 15.PhotoHunt. Topics 2012 1.Definition. 2.T and R . 3.Semiotic. 4.Intertextuality. 5.Mcluhan's theory. 6. GangNam Style. 7. Mea-Art. 8. TingTingCandy. 9. What's real?. 10.StepUprevolution. Classmates June. Leon. Jez. Joshua. Kelvin. Han. Kyle. Kristy. ChiCheng. Steven. EvonYap. AngelaOng. CarmenLee. CharisaOng. EsteeNg. Bernadusgerry. JeremyPun. MelissaKoh. ShireenPeh. SueMin. GiinYaw. WilsonFoo. |